If you are a skilled electrician but not getting enough calls for a job, then you need a professional service provider who can efficiently ensure SEO for electricians to optimize your website.
Why? Because having just a website isn’t enough. And, the truth is technology has made us so dependent that to fix a small tear or major electronic appliance installation, 90% of the users look for “electricians near me” on the internet. We demand all services access right at our fingertips.
Henceforth, professional electricians also own websites now, which is making the market very competitive. So, if your website is not shown on the first page of search results and not present in the top three options are the main reasons for not getting enough electrical jobs. And, to ensure the growth of your business, ranking up the website is the only solution through SEO.
If you are unaware and unconvinced about SEO for electrical contractors’ websites, then this article is for you. Here, you will get to know the importance of electrical SEO services, key features and processes, and a lot more.
Stay tuned to learn all about SEO!
What Is SEO for Electricians, and What Is the Significance of It?
SEO or search engine optimization is a process that facilitates the visibility of a website on the search engine. For instance, when people need service or have queries related to electrical works, 93% of them search for keywords on Google. And among them, more than 60% look nowhere else other than the first three search results.
More specifically, people are so busy these days and trust Google for any service that about 29% of them will choose the first result. So, if your website is not showing in that list, you will attract potential clients no matter how experienced or skilled an electrician you are. An expert agency for electrician SEO services can have positive website placement on Google and increase visibility when people look for electrical services.
Why Do You Need SEO Services for Electricians?
All websites cannot make it to the top three ranks as the search result. That doesn’t mean your SEO isn’t of any help for business growth. In fact, Seo keywords for electricians’ websites will not only facilitate showing your website on the first page but also increase your rank higher. Though a good number of users immediately choose the first five results for service, there are also users who spend time researching other service providers and comparing.
Even though the percentage is merely 10% to 15%, still those users are inclusive to be potential clients. So, site placement is also an important aspect to get businesses online, and SEO is the only most effective way to make it happen. Thus, it would help if you had an effective and constructive electrician SEO strategy for your website.
Because the more users see your site to find exactly what they look for, the greater chance for you to be the most reliable electrician. Besides taking service, people have queries for which they look for answers on Google. So, if your website contains information answering those questions, you will also get organic visitors to the website. The number of clicks also plays a significant role in increasing the visibility of the website.
If they are satisfied with your answer, they can transform into a consumer. Furthermore, with a traditional marketing strategy, you can increase business growth by about 2%. Whereas, SEO can increase your business lead by 15%. SEO increases the business opportunity by more than 7 times higher; hence it must be included as part of the marketing strategy to get more clients online.
How Do SEO Services for Electricians Work?
SEO isn’t a one-time job. Rather, it requires continuation. It might be time-consuming to see the ultimate result; the investment is worth competing with fellow competitors. Following are the steps that an electrician SEO agency would follow to optimize your website.
1. Keyword research
The first and foremost thing you need to do is research the keyword and phrases. When you know the keywords people look for on search engines, then only you can provide the service they need. These keywords will help you get in rank. To know the keywords users type in Google, you can use keyword research tools such as Google Keyword Planner.
From the listed keywords, you can then decide which of them to use for your business and how to incorporate them on your website. Remember, the more you can include them on your website through contents, title, meta tag, description, and heading, the more traffic will be generated. This way, users will end up on your website. Also, you will get to know what people need from electricians, and you can plan for the services to offer.
2. Competitive Analysis
As you already know, electronic platforms have become such a competitive business sector, and electricians are no less. Therefore, it’s important to have a competitive analysis to be strategic about the keywords to use for getting the target consumers. Usually, it isn’t easy to rank with keywords that have a higher search volume. For this reason, you need to make wise decisions about using the keywords that will add value to the business.
3. Content creation
Many electricians think they are the electrical service provider. So, publishing content on their website isn’t necessary. It’s not true!
Having content on the website about the service you will provide, contacting and answering the basic queries of users are always beneficial for the credibility of the website. It’s also one of the most important parts of SEO.
The more content you add to the website, the more pages it will help. This way, you can not only incorporate the most searched keywords but also become popular among the visitors. It will guarantee you to get more traffic on the site, and a normal visitor can turn into taking your service eventually.
Additionally, creating valuable content will also help you build links. If some other credible sites want to recommend their users to yours, you must have something valuable to offer. Hence, your website must have interesting, innovative, and informative content that readers would always love to revisit.
To enrich your site with electrical contents, you can add articles or videos about installation, tips, simple hacks for fixing small tears and wear, and so on. The content must be unique, and the keywords must be used naturally. The more content you add to your site, the more updated it will be considered by Google.
4. On-page optimization
On-page optimization lets the search engine know which page elements to show in the search result. Thus, it’s important to optimize each page that contains the keywords you have included in the title, tag, metadata, content body, and so on. However, it would be best if you were careful about using the keywords on the pages. It shouldn’t be stuffing but rather be blended naturally inside the content. Otherwise, Google won’t count them in and can penalize your website. Therefore, you should avoid using keywords that don’t fit well in the content.
5. Link building
Link building is part of on-page optimization. It helps to rank the pages using the backlink profile. In this process, the search engine considers both the quality and quantity of the links.
Some websites can link to your or recommend its users to visit yours; both add value to the positive ranking. To do this, you need to find reliable and popular websites and make an agreement to share your content.
Moreover, you need to find bloggers, editors, or publishers as a source of advertisement for your website through publishing content. Though link building is a challenging job, a professional and credible electrician SEO company has the ability to do it.
6. Local Citations
A local citation is important to show your website when people look for an electrician in your area. For example, if someone types in “electrician in Stratford”, Google will show the result of the electricians’ website in that area. So, to make Google show such relevant service to the users, you need to ensure enough citations on the website.
7. Technical SEO
When you add too many pages to a site, it makes it heavy and takes time to load. Loading time is important because if a site takes longer to appear on mobile or pc, users will leave the site immediately. Hence, to minimize the loading time, you must do technical SEO.
To speed up the site, you can edit the image and place the elements in the right size or compress them on the page. Technical SEO will not only make your website fast but also help you crawl by the different search engines. You can also secure your website.
8. Google Maps Optimization
To make the website visible in the area you will provide the electrician service; you must include the Google map optimization. Only then will people find you whenever they look for an electrician near their area. By doing this, you can also minimize the competition and provide the best service among the electricians in that specific area.
9. Web Design
Web design may not be directly related to SEO. However, it’s still important to engage the visitors and make them stay longer on the site. For this reason, you need to pay attention to the user interface, color combination, navigation, features, backlinks, and user-friendliness. It must have an attractive design and the easiest functionality. If you can ensure both, you can also easily crawl the site.
10. Follow up and monitor the SEO electrician
After you have set up the basics of SEO, you need to monitor the progression and follow up regularly. As I already mentioned, it’s not a one-time job. By keeping a close eye on the progress, you can understand what works the best and which strategy to modify. So, to track the visitors, impressions, and clicks, you can use various tools like Google Analytics and Search Console.
The Benefits and Costing of SEO for Electricians
At this point, you already realize that SEO will ensure your site is visible to the people who are seriously looking for electrical services. Only this strategy can get you closer to potential clients compared to other classic marketing strategies. Additionally, the more visitors that come to your site will increase the rank in search results as well as get more sales eventually.
So, even though SEO is mostly done for accelerating the site placement in search results of various search engines, you can enjoy additional benefits that are valuable to your business growth.
Having said that, if you are worried about the cost you will have to bear to do SEO, remember it’s a long-term investment that will ensure the positive result only. The cost for SEO usually varies depending on the competition and scope of the campaign. It may range from $500 to $1500 per month. Once you invest, you have to wait patiently, strategize your business plan, and execute them, and you can witness the result within a few months.
Invest your time, energy, and dedication with an expert SEO agency for your site; you will definitely see the desired result within a year.
Summing up, our super-fast life is captivated by technology. Whether to look for an answer or service, we look for it on the mobile-first. Before, people used to go to shops or electronic companies for small fixing or major installations. Now, every single service is available online, and we take advantage of it.
And Google is the most used search engine to find credible service providers. Hence, it’s important to create a google impression to Google so that your website outshines and ranks on the first page. It takes a constructive plan and a few strategies that a professional SEO agency can help you meet the potential consumers.
The sector for electric service providing is very competitive. So, SEO is the only solution to compete with the competitors and make your site the best SEO service provider.