If you already have a website for carpet cleaning and not getting enough response from clients, probably because you haven’t done SEO for carpet cleaners service.
Carpet cleaning is a hectic job in that people always seek professional help and ensure maintenance on a regular basis. Hence, the first thing that comes into their mind while cleaning a carpet is to look up the nearby best local carpet cleaners. As a cleaning professional, you must take this opportunity to advertise carpet cleaning on your website.
Having said that, it’s not as simple and easy to do marketing for carpet cleaning amidst plenty of the best carpet cleaning websites. To outshine your website among the competitors and get potential clients, the first and foremost strategy you must maintain is SEO for carpet cleaners website.
So, if you are up for boosting your business, then check out how SEO can be the most effective solution for you!
What Does Carpet Cleaning SEO Mean?
Now all kinds of service providers, from carpet cleaning to plumbing, are running websites to reach their consumers online. When everyone has a website for service, it’s really challenging to be on the first page in search engines whenever people type in carpet cleaning keywords.
However, if you use SEO as the most important marketing strategy to optimize your website, which simultaneously will facilitate on-site visibility. It’s a continuous process that works on meeting the requirements of the search engines for each website. There are many professional local SEO agencies who know those factors and how to meet them depending on the service the website provides.
So, by doing SEO for cleaning business, when people search for carpet cleaning, your website will appear on the top result or first few pages on SERPs. Moreover, if you can utilize the carpet cleaning keywords naturally on the site, the ranking of the site will also improve. For example, when people search for a carpet cleaning service, they type on search engines with keywords like “carpet cleaning” and “their location”.
So, the result shows the cleaning companies nearby the area. While doing SEO, these types of keywords will be incorporated into the site so that the users easily find your company in the SERPs. Additionally, there are other factors that Google uses to determine the ranking of a website. Hence, SEO will help you meet those criteria to increase your ranking in search engines.
Why Do You Need SEO for Carpet Cleaning Websites?
SEO is one of the most beneficial carpet cleaning marketing strategies. To simply put, SEO helps to present your service to the consumers who are looking for it. In a traditional carpet cleaner marketing strategy, companies use billboards, ads, or campaigns to establish their service in the market. It’s not only a costly approach but also time-consuming to make an impact.
However, with an SEO strategy, the service will automatically appear at the fingertip of the users whenever they look for a carpet cleaning company. It’s not a surprising fact that 90% of the users look for online services for carpet cleaning to compare. There are already plenty of service providers, and not all of them are visible on the first page of search engines.
Hence, only the right SEO strategy can help you achieve the top ranking in the carpet cleaning field, which will also give you the business lead. Besides, sometimes people may not need carpet cleaning services. However, just randomly visiting your website may encourage them to take your service.
There are various types of users. Some look for information, whereas some look for emergency services. The common factor about both kinds of users is they use google for any solution. So if your site provides information as well as service using the keywords the user looks for, your site will come up in the top search results.
When every service is available online, the competition is at its peak. To survive in this field, combat the competitors and stay upfront with your service, it’s time to utilize SEO to boost the site ranking and get potential consumers.
Benefits of SEO for Carpet Cleaners
At this point, you already understand the importance of SEO for carpet cleaning services. With SEO, you can reach users who are genuinely looking for carpet cleaning services. Besides, it can help you reach the target you are opting for in your business or specific requirements.
Generally, people think SEO means increasing sales. It is. However, there are other benefits too you can enjoy with SEO. If you can optimize the most important keywords in the contents of your site, you can minimize your competition. Especially when you use keywords related to state or specific location, Google will consider your site as a quality service provider in that area.
Thus, your site will get better visibility. In fact, it may appear as the top service provider, and you will get a stronger business lead. Moreover, people use smartphones or laptops while looking for carpet cleaning services. So, by incorporating keywords with locations, your site will have better placement in Google Maps searches.
Then, compared to common advertising strategies, SEO is budget-friendly, more effective, and in return, you will receive tremendous traffic to your site. Also, an SEO strategy will help you see results within half a year. One of the most astounding facts is that not all websites use SEO. If you decide to use SEO for your site, you have better chances of easily making it to the top rank in less time.
Guide to Do SEO for Carpet Cleaning Website
Wondering how SEO works? Well, here is a simple guide that will help you understand SEO factors. So, if you let any agency for SEO of your site, you can easily track down their activity. Moreover, this guide will also help you optimize your site on your own.
Step 1: Identify the Keywords
The first and the most important part of any SEO campaign is collecting the list of keywords. Using Google AdWords, you can research your service-oriented keywords and the search volume. Moreover, the tool will suggest additional keywords that might be helpful for your business.
After compiling the list of keywords, you can narrow down which keywords to work with. Usually, there are two types of keywords one is buying intent, and the other one is research intent. The buying intent keywords mean those keywords are coming from potential buyers. So, it will be more effective if you can use the keywords on the homepage or create an individual service page for a fast conversion.
Nevertheless, the research intent keywords are more about exploring, which means that these users are urgently seeking the service but have an intention to take it eventually. Though these keywords are low-priority ones, you can use them in blog posts or FAQs to get more traffic. If they find valuable information from your site, you will have more credibility, and users will remember you when they want to take the service.
Step 2: Optimize the Keywords
Finding the most searched keywords is not enough if you cant optimize them strategically and constructively. You must use those keywords on the website as well as the Google My Business page.
When you have a final list of keywords, you are ready to optimize for them in 2 places—your Google My Business page and your website. On the Google My Business page, you can present a glimpse of your site. Your company will be visible on Google Maps. Thus, users will easily locate your site from the map, which will facilitate your website position in the search engine. Hence, it’s important to fill out the Business page with accurate and clear information.
Then, for optimizing keywords on the website, you need to focus on the homepage as well as the service page. Here, you need to include the buying intent keywords first in the title, meta description, etc. Then, use the research intent keywords in the blog posts, videos, and FAQs.
Step 3: Building citations and links
After optimizing keywords, you need to build citations and links. This step will help you increase the ranking of the page and ensure more customer reach at the same time.
Here, building citation means including company name, address, phone number, email, etc. To do this, you can include social media and yellow pages as a directory of your company. Before you choose which directory would be beneficial for your service, check out the traffic and conversion status from Google Analytics.
Then, for linking, you can get help from other popular sites. For instance, you are providing a carpet cleaning service. So, you can make a good relationship with house cleaning or interior cleaning companies that are providing relevant services like yours. Then, you can request them to exchange web links or publish content about your site. Thus, you can get traffic from their websites as well, who can turn out to be potential customers.
Step 4: Request Reviews
Reviews always ensure the credibility of a service. Hence, Google also finds the sites valuable and have organic reviews. There are many review sites; however, Google My Business Review will be more effective in boosting website rank. So, when a client takes your service, you can send them an email with a Google business profile requesting to review your service. The more reviews you have, the more traffic and potential consumers you will get.
Step 5: Track the progress
SEO campaigns are a continuous process. That is why you must always keep an eye on the result. Otherwise, you won’t understand if the campaign has been beneficial for your business or not. Also, by tracking down the progress, you can easily understand what is lacking and which sector needs more work to do. You can also easily modify or eradicate business strategies immediately if needed. Though there are many factors included in SEO, you should pay significant attention to ranking, traffic, and conversion.
To see the ranking process, you can use the webmaster tool or Rankerranger.com and check the status monthly. Then, you can check out the traffic status from Google Analytics. You can also check out how the consumers are interested in taking your service. You can understand by analyzing which pages have high and low conversion rates.
How to Get Carpet Cleaning Clients
SEO is trending and known to be the most powerful marketing strategy to get clients online. However, if you have some additional carpet cleaning marketing tips, then it will be more beneficial for your business, isn’t it? Here are a few ideas on how you can get carpet cleaning clients with the help of SEO.
- Identify and target the keywords and phrases that have the highest search volume. For this, you can use KeywordsFX and keywordtool.io for the best result.
- It’s better to use keywords that include three or more words. It determines whether the user is a potential customer.
- Use the keywords in Title, meta description, content body, and heading.
- Create informative, comprehensive, and valuable articles. The contents must be well researched and organic.
- You can create blogs, videos, infographics, etc., and incorporate the keywords naturally.
- Use individual pages for each content and store location.
- Publish contents that encourage users to stay longer on your site. It adds value to your site, and Google considers it positively.
- Make smart decisions about content quality and length. Too long content doesn’t ensure more reach. So, make high-quality content with valuable information for the best result.
- Make sure the page is fast-loading on smartphones. Otherwise, people will leave the site.
- Create a responsive and user-friendly site design to view on mobile, tablets, and pc easily.
In the end, SEO is the last and the most important source of marketing to reach the target consumers who are looking for a carpet cleaning service. There are many carpet cleaning companies, and standing out among them is a challenging job.
Hence, it’s important to do SEO from a reliable source who is experienced and cooperative in optimizing a service-oriented site. So, while you decide which agency to choose for SEO, don’t forget to check out the guide and keep track of the result.